Web Design Rebel Hammerkit Launches Closed Beta

03/06/2010 17:55

Finnish internet style answer provider Hammerkit has launched a closed beta with the new version of its cloud-based web style device with revamped UI and functions. The company's tool allows web creative designers to put into action even complicated web sites on their personal, without the require for assist from programmers. Traditionally internet designers have built mock-ups and wireframes, and then transferred these more than to programmers to implement and weave in databases connections etc. dynamic performance. Hammerkit aims to revolutionize this old school fashion, permitting creativity without understanding complex programming methods - therefore the company's tagline "a device for the internet punk generation."

 The new product is the edition quantity four in Hammerkit's line developed over a few many years. For that most recent much enhanced edition, the team has spent six months talking to several digital agencies in Finland, Germany and also the UK, to determine the discomfort points in the designer-developer collaboration. They uncovered that the procedure for completing a web site very frequently requires as well long, even although the designer is using the exact same basic components over and over once again. The problem is the fact that these components also get handcrafted once again each time with new website in query.

Hammerkit's device is a SaaS browser-based WYSIWYG visual editor, allowing designers to copy and paste web site components and functionalities, just as with text and pictures. The tool is targeted for expert web designers that understand the particulars of HTML, CSS and other internet technologies, but do not have "hard coding" skills. Seeing the tool in action, it truly appears to be that simple. Nevertheless, it is not meant for that typical Joe not understanding the underlying technologies at all and just looking to produce a individual website using regular templates.

The organization is hoping that creative designers who put into action web websites for their clients, like SME firms, adopt the device to substantially reduce delivery times and expenses, while staying in total control of their style. The designers can build a complete web site from scratch, such as dynamic elements like social networking (e.g. Facebook widgets) and database connection (e.g. webstores) without any excess fuss. If a databases is needed for the additional performance, and there isn't an existing one, a brand new database is produced automatically within the background on Hammerkit's servers depending on the designer's specs.

Interestingly, the tool could be started and taken into use freely. There is really a catch, of course - as soon as the designer wants to possess their own domain for a website instead of using Hammerkit's URL, the organization charges a 250 eur charge from the designer and a recurring 29 eur monthly hosting fee in the end client.

The device also includes open API, which lets the user create and import fully customized performance components. These customized components are presently customer-specific, but the company revealed that a shop in which Hammerkit users could market these components to other customers (compare e.g. the Joomla! add-on business) might be coming just slightly later within the autumn, supplying potentially additional revenue streams.

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